May 10, 2017 - As for cumulative smartphone market share on a device level, the iPhone 7. For 11% of all smartphones sold during the first quarter of 2017. This statistic shows the global market share of smartphone shipments in 2011 and offers a forecast for 2013 and 2017, broken down by country. The source predicts that China will be the leading.
Following quarterly investor calls by phone makers, research firms released a storm of market reports. Most notable, IDC, a, reported Samsung’s market leadership rebound. Richard Windsor of Radio Free Mobile: “Despite this the Note 7 disaster, the initial signs are good, as the reviews of the device are overwhelmingly positive despite the software shortcomings and pre-orders are pointing to no lasting damage having been done.” Samsung’s new S8 flagship smartphone product cycle has not yet begun because it is not yet available to consumers. And Apple is in the middle of its product cycle, while consumers wait for its annual announcement of the next iPhone this fall with little more than a red iPhone 7 and an iPhone SE with more storage to advertise. Because the companies’ product cycles are 180-dgrees out of phase, with Samsung’s annual announcement in Q1 and Apple’s in Q3, this quarter accurately represents the competition between the number one and two market leaders because neither has a shiny newly announced phone to sell to consumers.
In Q4 2016, Apple topped the market share list with 18.3 percent share driven by the holiday season and Samsung’s Note 7 woes. This compares to Samsung’s 18.1 percent market share for the same time period. But according to IDC’s report, Samsung market share jumped to 22.8 percent, while Apple sunk to 14.9 percent.
By Data on this page is updated every quarter This data represents the Global smartphone market share by quarter (from 2016-2018) by top OEMs. Global smartphone shipments by market share and millions of units is provided. For detailed insights on the data, please reach out to us at contact(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.
Q4 2018 Highlights. Q4 2018 smartphone shipments declines 7%; Fifth consecutive quarter of smartphone decline. For Q4 2018, Huawei, OPPO and vivo continue to dominate with strong performances in China, India, Asia and parts of Europe. The trio have multiple regions to enter and grow moving forward into 2019. Samsung and saw a tough quarter and tough 2018 as demand for their flagship phones have waned due to competition from affordable premium and more cutting-edge phones from Chinese brands such as Huawei and OnePlus.
Xiaomi reached a record fourth position for the full year after two years of setbacks thanks to immense growth in India. It has surpassed OPPO globally to take back the fourth position.